Wednesday, February 29, 2012

February 29th? I Thought There Were Only 28 Days In February

Thank you for visiting Please bookmark the site and use it as a reference. Our team is obsessed with the user experience (UX), and is always anticipating the needs of the most puzzled Google searcher. 

As for your search query, you're right—typically February has 28 days. This year there is an extra day, making today February 29th, 2012. Every few years they'll toss February an extra day to make up for a slight inefficiency on behalf of the Earth's rotation and something to do with the Northern Lights. 

"What are the Northern Lights?"

Each remaining month shall consist of its normal number of days. We appreciated your traffic, and please continue frequenting for all your online informational needs. We're employing a heavy SEO (Search Engine Optimization) approach to ensure that our paths will cross, even if you choose not to come directly to the site. 

Basically, this thing will grow to a point where if you type in any combination of letters and numbers into Google, Yahoo, Bing or Baidu (for my Chinese followers), you will land here. 

Feel free to get back to searching the internet, or doing whatever it is you were going to do after figuring out why February has an extra day. If you'd like to know when St. Patrick's Day 2012 is, please scroll down. Thank you. 

Tuesday, February 28, 2012

When Is St. Patrick's Day 2012?

St. Patrick's Day 2012 is on Saturday, March 17th, 2012. 

This (falling on a Saturday, that is) happens but once every 7 years or so. Saturday is arguably the best day of the week for this holiday to fall, considering most people are free to go to a parade or do something similarly celebratory. That same group of people are unlikely to have a work obligation the next day (Sunday), so they can sleep in if they end up staying up late. 

No work tomorrow bro
Yes, this may seem like an incredibly odd way to bring back after a long, somber layoff, but it's not without good reason. 

I've decided to turn this into an SEO-friendly site. Search Engine Optimization, that is.  From this point forward, until I mothball this thing again, I will be anticipating what the average Googler will type into that search box, in hopes of picking up some massive traffic.

And I mean massive. This method has been employed by the Huffington Post over the years, and they recently sold for close to $1,000,000,000. 

"Why does February have an extra day this year?"

Before you call me a sellout and tell me I've abandoned my base, just know that I don't care, the same way I didn't care before my days of highly-targeted search engine behavior anticipation.